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NetSuite CRM: The On-Platform Salesforce Alternative

NetSuite CRM: The On-Platform Salesforce Alternative


In this blog post, we will explore the features and benefits of NetSuite CRM and why it is an excellent alternative for companies who may be using Salesforce, despite having NetSuite CRM available to them on-platform.


NetSuite CRM Compared to Salesforce

NetSuite Contact Relationship Management (CRM) is a powerful cloud-based tool that helps companies manage all their prospects, customers, partners and vendors in one place. It offers an all-around view of customer data, accurate tracking of partner campaigns, order processing, open quotes and opportunities, lead statuses and more.

As belt buckles tighten with the pressures of recession, many companies are looking for ways to minimise IT costs and maximise utilisation of their existing systems. NetSuite CRM is an enterprise-level customer relationship management tool, making it a strong competitor to Salesforce for most NetSuite users. 

Many companies find that the features and functionality of NetSuite CRM are comparable to those of Salesforce, and that simplifying their software ecosystem by using a single platform, improves data quality, saves potentially hundreds of thousands of dollars in software subscription and integration costs, and streamlines the flow of information throughout the business.


Is Salesforce Better Than NetSuite?

The answer to this question depends on your company's specific needs. Salesforce is great for sales automation and has features that cater to a wide range of industries, but it can be cost-prohibitive for companies with limited IT budgets. NetSuite CRM offers many of the same features as Salesforce and integrates seamlessly with NetSuite's other modules such as Core ERPAccounting and Project Management.

It is true that Salesforce offers some very advanced functionality that is not standard in NetSuite, however, our experience is that it is only a very small percentage of companies that need this functionality and that NetSuite's native CRM, (which is included in all editions of NetSuite as standard) is able to be configured to meet the needs of the huge majority of NetSuite users who are currently using Salesforce.

Features of NetSuite CRM

NetSuite CRM offers a wide range of features that make it a great alternative to Salesforce. These include:

Automated lead capture - Automatically capture leads from web forms or emails so you can quickly respond to inquiries.

Contact management - Easily store contact information in one place so you can easily access customer data when needed.

Opportunity tracking - Track opportunities throughout the sales cycle so you can monitor progress and identify areas for improvement.

Marketing campaign management - Create campaigns tailored to specific audiences so you can maximise your ROI on marketing efforts and understand in real-time how effective your marketing strategy is.

Sales reporting & analytics - Generate reports based on key performance indicators so you can measure the success of your campaigns and track progress over time.

Pipeline management - Easily monitor sales pipelines so you can identify areas for improvement and make informed decisions about key actions.

Customer service management - Streamline customer service processes so you can provide faster and more efficient support to your customers.

Support ticket management - Automatically assign and track support tickets so you can respond quickly to customer inquiries.

360 degree customer reporting - Access customer data from all departments in one place so you can gain a full understanding of the customer journey.

Integration with Core ERP - Seamlessly integrates with NetSuite’s core ERP modules to ensure an accurate and up-to-date view of customer data.

By taking advantage of the features offered by NetSuite CRM, companies who are using Salesforce may find that they could realise significant cost savings while still getting the same great functionality. Ultimately, it is up to each company to assess its own needs and decide which solution best suits them. However, for many NetSuite users, switching from Salesforce to NetSuite CRM makes perfect sense.


Benefits of Using NetSuite CRM

Using NetSuite CRM has several benefits for businesses looking for an on-platform Salesforce alternative:

Significant Cost savings 

By using an on-platform solution like NetSuite CRM, businesses can save money by avoiding Salesforce licence fees, which on average are the same, if not more than standard NetSuite users licences. This could offer the opportunity to halve your overall cost of running your key IT applications.

NetSuite CRM

Improved Efficiency 

With automated lead capture, contact management, opportunity tracking and campaign management tools, businesses can streamline processes and improve efficiency across all departments, not just sales. Having this information stored and accessible in the same place as NetSuite operations and financial management data means building a suite of meaningful reports becomes much easier, and the information that is contained in these reports is more accurate.

Increased Visibility

With reporting & analytics tools, businesses have greater visibility into their sales performance, allowing them to make better decisions about allocating resources for maximum ROI. NetSuite comes pre-loaded with hundreds of reports that are designed to make not only managing sales, but all other areas of your business much easier.

NetSuite the Salesforce Alternative


Interested In Learning More About Making the Switch from Salesforce to NetSuite CRM?

NetSuite Customer Relationship Management (CRM) is a powerful cloud-based software solution that provides businesses with a comprehensive view of customer data while also helping them automate marketing activities and track sales performance over time. Its cost effective pricing structure makes it an attractive option for businesses looking for an on-platform Salesforce alternative without breaking the bank.

If your business is currently using Salesforce and you’re looking to make the switch to NetSuite CRM, the team at PKF Digital can provide a free assessment of your current system and recommend a solution that best meets your needs.

Whilst Salesforce is an outstanding CRM solution, with increased financial pressures, many businesses are now needing to review spend across all areas of their business, including IT systems.

We understand the importance of selecting the right solution for your business and can provide you with the expertise to make an informed decision. Get in touch with us today to learn more about making the switch from Salesforce to NetSuite CRM.


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