Professional experience
Craig Traub is the co-founder of PKF Digital and a Chartered Accountant with a strong foundation in auditing from his experience at a Big 4 firm. This background provided him with a deep understanding of business processes and systems across a wide range of industries. Craig brings over 20 years of NetSuite experience to the table, making him a skilled NetSuite Engineer with expertise in Professional Services, the Software Industry, SaaS, and Business Intelligence. He has successfully overseen the delivery of cloud-based systems for more than 200 organisations, consistently driving efficiencies, innovations, and value for his clients.
Recent Work
Craig recently led an implementation that streamlined systems to address key operational challenges with disparate systems. The result was improved data accuracy, enhanced customer experience, and the ability to support business growth through more streamlined processes.
Qualifications and memberships
- Bachelor of Commerce
- Honours in Accounting, Tax, and Auditing
- Chartered Accountant
- Member of Chartered Accountants Australia and New Zealand
Fun Fact
Craig is passionate about running marathons and ultra-marathons, with an annual mission to clock over 2,000km. A die-hard Carlton fan, he is still eagerly awaiting that elusive flag in the 2000s.